The three phases of the Ideal Protein Protocol are designed to help you set, achieve and maintain your weight loss goals. During the Weight Loss Phase of the Protocol, we limit carbohydrate intake to encourage the body to turn to its fat stores for energy. By eating Ideal Protein foods, the Protocol helps to sustain muscle mass while teaching you how to develop smarter eating habits and lifestyle choices, to help maintain your weight after weight loss is achieved.

Vegetarians can follow the Ideal Protein Weight Loss Protocol and can consume eggs, fish or tofu during their evening meal for their whole protein. As an alternative, vegetarians can have 2 Ideal Protein foods for dinner in replacement of their whole protein. Ensure you review the ingredient list on all boxes before purchasing them. Strict vegans, who do not consume any animal proteins and animal by-products, such as dairy products, honey and so on, do not qualify to follow the Ideal Protein Weight Loss Protocol due to the many dietary restrictions.

The Ideal Protein Weight Loss Protocol addresses weight issues at their source; reducing carbohydrates and fats while ensuring adequate daily protein intake. In other words, the goal is to lose fat, not muscle. While on the Protocol, through personalized coaching, you’re also provided with healthier lifestyle education so that you are empowered to sustain your weight loss results over your life course.

In North America, the Ideal Protein Protocol cost on average about $17 a day, which includes the cost of the foods and the supplements. We encourage you to think of the cost of the Protocol as part of your grocery bill. Redirecting average food expenses to different, healthier options often results in the Protocol being neutral in cost.